Project Objective:
- Reduce Over-packaging
- Double Stacking in Transport
- Sell Product More Sustainably
- Reduce Waste
Approach:
- The Cube®, 100% paper-based package
- Easier pallet assembly
Success/Savings:
With The Cube®, Campbell's gained a double stack in storage. In
transportation, the product waste was reduced 20%. In this case, a
double stack was not achieved because the total weight of the load
exceeded regulated maximum tolerance.
On display, cardboard boxes
were removed and an overpack was eliminated. With this solution, they
achieve savings, better image and better access to the product.
- 10.5 less tons of corrugated, Shrinkwrap completely eliminated
- Half of Trucks Trips needed to deliver to DC's and to the Clubs (double stacking)